Adwords-Google’s help to let people find your website.

In this article I shall explain you how to make use of the google adwords tool.
You want to do Keyword research? Google Adwords will help you. It is totally free. All beautiful things in this world are free. Adword was designed for people who use pay per click for promotions. But it began to be used to enhance SEO rankings, to pick out domain names, article marketing to monitor other people’s activities on their websites etc.
Since Google adwords is a tool developed by Google its ability to return results is restricted to google’s search engine only. Other search engines have their own tools to do this for them. Will talk about other such tools later on in this series of articles.
As of now, we will talk about the adwords thing- Big G’s innovation. You need to have a gmail account as a prerequisite. A gmail account is not needed to use this tool. It is needed so that you can use other features of google.
Though this can be done using IE also, but I would suggest you to use FireFox. It is safe. It has many features which will make your browsing experience a great and easy one. It helps you open many tabs in one go. You can navigate between the tabs easily.
From google adwords you can get your results in various languages. Also you can generate results in various forms like Phrases or Website content or Descriptive words.
Descriptive Words and Phrases
This is the place where you can find the pharses and keywords that people around the world are using to search something related to a subject.
Webiste content
To do better in a copetition, you need to research your competitors. You need to understand their strategy and accordingly formulate your own. You will see a website that always appears on the top in search results. You should find out which keywords it is using. So just put in its URL in the adwords. Do this not only with the first website in the search results but with entire first page. Playing right with your keywords in the site is of great importance. It is one of the major tactics of SEO. If you own a website, just put in its URL in adwords. Google will provide cool suggestions.
We shall take an example. Type in a word say, “JOB”. Fill in the Captcha, click on the find keywords button and you are done. It will show 70 million searches a month. So you can see that about 70 million people around the globe are searching about this subject. So to get their attention is also a tough job.